AdTech Holding is an international group of companies creating products in AdTech and MarTech. We create high-tech products that work worldwide.

Our biggest asset - PropellerAds is the leader in the advertising market, with over 3 billion ad impressions daily.

The holding includes 6 business units with their own sales departments.

We are looking for a **Business Owner(**Growth, Retention & Monetization) in AppLab Team.

**You** **will be responsible for four main directions:** monetization, analytics, team, and product.

This role reports directly to the CRO.

AppLab is a team that develops mobile applications.

🍏 Apple Store

🔎 GooglePlay

The team has existed for 1,5 years. We started with two employees, and now our team consists of 17 employees, and we will be happy to grow further :)

Why AppLab:

• This is a successful startup inside a large and stable company
• Guys work in a self-organized team and form all the work processes themselves
• The audience of our applications is more than 6 million users

<aside> 💡 Core Stack: Flutter, Kotlin, Golang, Docker, PostgreSQL, React, Vertica, Codemagic, Grafana, Nginx.

Analytics Stack: Firebase, Adjust, Admob, Applovin, Revenue Cat, Google analytics, FCM.

Self-developed instruments which we use daily in our work**:**

• Realtime BI System for checking the efficiency of advertising campaigns
• User Tracking System for detecting traffic sources in APK-versions of applications
• Additional Monetisation System for additional traffic monetization </aside>

📌 Your daily business:

• Build and develop a product growth strategy for mobile applications with a long-term vision and short-term roadmap
• Increase the number of subscribers and product LTV